Paul Geumho Seok – Hangul typeface projects for commercial use

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Paul Geum Ho Seok, founder of the Korean type foundry Sandoll, is sharing his experience and views on designing Hangul specifically with a commercial context in mind, showing some of their work for clients such as Microsoft, Samsung, Google and Apple as well as for their own library. He is describing how him and his team approach a project (often lasting many years), what process they follow, how they assess their work, the cultural sensitivities they need to consider and the technical aspects that need to be taken care of.

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